Contenido del Curso
Bienvenida
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Paso 1: Elige qué historia quieres contar y elabora un calendario anual
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Paso 2: Establece tus objetivos
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Paso 3: Planifica tus estrategias
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Paso 4: Decide qué productos vas a ofrecer en cada campaña
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Paso 5: Adquiere recursos y competencias
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Pasos 6 y 7: Pon en marcha la campaña / Evalúa los resultados y planifica ajustes
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